Dennerle celebrates a "festival of aquatics" at Interzoo 2014
Palatine experts surprise with extraordinary trade show stand concept
Come on over and feel good - that is the motto at Dennerle's trade show stand at this year's Interzoo. A headline that does not just relate to the attractive trade show conditions and sales ideas, reveals Head of Marketing, Ulrich Gaida. "Our guests dive into an extraordinary world in the middle of Hall 3," says the marketing expert. Dennerle combines a relaxing beach with a jungle atmosphere and therefore successfully reflects Dennerle's popular Plantahunter tours in the most remote parts of our globe.
At the same time, with the exclusive trade show stand concept, Dennerle is keen to do justice to the innovative products from the new portfolio. "Extraordinary innovations need an appropriately high-quality presentation area," says Managing Director Peter Koch, justifying the investment in the "jungle-beach area". In contrast to Interzoo 2012, where Dennerle did not have its own stand due to a lack of available innovations, Dennerle's presence at the trade show will be worthwhile this year as the company expects extremely positive feedback on the new products. "Of particular note this year is the Dennerle Dosator, a real innovation in the field of plant care. In addition, we will be presenting new products from the aquascaping, Nano aquatics, CO2 fertilisation, food and aquarium plant segment, as well as some products from our publishing line," Ulrich Gaida points out, in the run up to Interzoo 2014.
As well as effective product presentation, Dennerle also expects long-term communication with customers from around the world. "To do this we must demonstrate the added value of our innovative marketing and sales concepts in personal conversations, and in doing so prove our skills as reliable trade partners." And this is another major reason for the installation of the exclusive trade show stand: "The appropriate environment to celebrate a festival of aquatics," says Ulrich Gaida, with a promising smile on his face.